St. Francisville Wins Big at the Louey Awards!

Visit St. Francisville is delighted to announce that area businesses and organizations were honored at the 2024 Louey Awards, presented by the Louisiana Travel Association. The St. Francisville Inn received the Accommodation of the Year award, Country Roads Magazine received the Victor Profits Memorial Media Travel Award, and Visit St. Francisville received the CVB/TC of the Year Award.

Country Roads Magazine Victor Profits Award

Pictured (L to R): Chris Landry, Ashley Fox-Smith, James Fox-Smith, Ralph Ney


Country Roads has been bestowed with the distinguished Victor Profits (Southern Living) Memorial Travel Media Award. This prestigious accolade is presented to the media organization or representative that goes above and beyond in providing exceptional value to the state, region, and/or tourism entities through editorial content, online presence, or other forms of partnership. Country Roads Magazine has stood out for its unwavering commitment to showcasing the unique essence of the region through innovative editorial content, a strong online presence, and meaningful partnerships that extend far beyond traditional advertising.

The award is named in memory of Victor Profits, a pioneer in the travel media industry, and Country Roads Magazine is honored to be recognized for embodying the spirit of his legacy.

“We are thrilled to receive the Victor Profits Memorial Travel Media Award,” said James Fox-Smith, Publisher at Country Roads Magazine. “This recognition is a testament to the hard work and dedication of our team in delivering content that not only informs and entertains but also contributes significantly to the promotion and growth of the regions we cover. For forty years, it has been our privilege to cover the state of Louisiana, and we are deeply honored to be acknowledged for our commitment to excellence in travel media.”

St. Francisville Inn

Pictured: (L to R): Justin Vincent, Chris Landry, Brandon Branch, Jim Johnston, Charles Rodrigue, Michael Dardenne, Ralph Ney


The St. Francisville Inn has been awarded the highly coveted Louey Award for Accommodation of the Year. This esteemed award, presented by The Louisiana Travel Association, recognizes hotels, resorts, campgrounds, RV parks, or bed & breakfast establishments that demonstrate exceptional levels of service and a deep understanding of the importance of marketing their products and services to visitors. The St. Francisville Inn stood out among its peers by showcasing unparalleled excellence in both these aspects.

The Louey Awards are widely regarded as a symbol of excellence in the Louisiana hospitality industry, and The St. Francisville Inn is honored to be acknowledged for its commitment to providing a remarkable experience for guests. This recognition is a testament to the dedication of the entire team in delivering top-notch service and creating an unforgettable experience for visitors.

“We are immensely proud to receive the Louey Award for Accommodation of the Year,” said Jim Johnston, Co-Owner at The St. Francisville Inn. “This prestigious accolade is a reflection of our team’s hard work, passion for hospitality, and commitment to delivering exceptional service. We are grateful for the support of our guests and the acknowledgment from the Louisiana Travel Association.”

Visit St. Francisville

Pictured (L to R): Morgan Moss, Lizzie Moss, Devan Corbello

The West Feliciana Parish Tourist Commission, operating under the banner of Visit St. Francisville, is thrilled to announce its remarkable achievement of winning the prestigious Louey Award for Outstanding Convention and Visitors Bureaus/Tourist Commissions (CVBs/TCs) of the Year in the budget up to $499,999 category. The recognition highlights the Commission’s exceptional efforts in promoting tourism and showcasing a tangible return on investment through increased visitation.

The Louey Awards, presented annually by the Louisiana Travel Association, celebrate excellence in the tourism industry and acknowledge organizations and individuals that go above and beyond in their commitment to promoting their respective regions. Visit St. Francisville’s win speaks volumes about the Commission’s dedication to fostering tourism growth and enhancing the overall visitor experience in West Feliciana Parish.

This accolade is a testament to Visit St. Francisville’s outstanding achievements in orchestrating impactful experiences, activities, and implementing effective marketing and promotional strategies. The Commission’s commitment to showcasing the unique charm and attractions of West Feliciana Parish has not only drawn attention but has also translated into a demonstrable increase in visitation, contributing significantly to the local economy.

“We are incredibly honored and humbled to receive the Louey Award for Outstanding CVBs/TCs of the Year. This achievement reflects the hard work, creativity, and dedication of our team and board, as well as the overwhelming support we receive from our community and partners,” said Devan Corbello, Executive Director of Visit St. Francisville. “We believe in the power of tourism to transform communities, and this recognition fuels our commitment to continue promoting West Feliciana Parish as a premier destination.”

Each year the Louisiana Travel Association honors individuals and organizations that have made outstanding contributions to the Louisiana tourism industry through the Louey Awards. The Louey Awards are presented at their annual meeting.